Mr. Bernoff of Forrester's Groundswell Blog posted an optimistic but well-researched blog post that made our day here at LittleEngine.
You can read the full article here "Why Social Applications Will Thrive In A Recession", but in essence, I felt his strongest point on why social applications will thrive in a recession was:
"Blogs, word of mouth, social networks . . . they're about people connecting with other people. You may resist advertising if your finances are tight, but if your bud tells you that new movie is really worth seeing or that the Gap has the cutest new tops, that's more persuasive than advertising. Basically, in a recession, the consideration phase is more important than awareness -- and that's where advertising flops and social applications succeed."
This is exactly why we started LittleEngine. We felt like small businesses needed a home online for all their social media needs. Currently, after you sign up, you have a well-executed profile that showcases the positives of doing business with your company.
Eventually your small business profile will show up in all the search engines. Happy clients/customers will leave you known-fors (recaps of positive experiences) on your small business page. Others will stumble upon your profile and possibly support your small business with their dollar or ask you a question about your product, service, etc.
Furthermore, LittleEngine is unobtrusive, free, and easy to achieve word-of-mouth, so much more effective then throwing ad dollars around!
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