Blog Articles Tagged “business”
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What's the point of Free?
Mar 14, 2008 by Levi B | 0 comments
Everybody, especially small businesses, have been chatting up a frenzy about Chris Anderson's new book and Wired article, "Free." It's an exciting and thought-engaging concept that examines how giving services, products, and other things for free can actually push your business above the competition.
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Do you see the Negative Space?
Mar 3, 2008 by Levi B | 0 comments
One of the first concepts I learned in design school was the importance of negative space. In laymen's terms, the negative space is the area around an object that helps create the composition, as well as, gives direction to the viewer's eyes.
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What's in a $65k Name?
Feb 20, 2008 by Brian B | 0 comments
Would you pony up $65,000 for your business' name? It's shocking that naming firms around Silicon Valley and parts of the world charge this kind of cash, but it's quite easy to see why they can get away with it...
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One Little Known Way Small Businesses can beat the Big Boys
Feb 10, 2008 by Brian B | 0 comments
Close your eyes for a second, think back to the last time you were at a bix-box retailer (Best Buy, Wal-Mart, Costco, etc.) Why were you there? Cheap prices, decent selection. What struck you the most? DAMN, that service was horrible.
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Why Your LittleEngine Small Business Profile Will Thrive In A Recession
Feb 6, 2008 by Brian B | 0 comments
Blogs, word of mouth, social networks . . . they're about people connecting with other people. You may resist advertising if your finances are tight, but if your bud tells you that new movie is really worth seeing or that the Gap has the cutest new tops, that's more persuasive than advertising. Basically, in a recession, the consideration phase is more important than awareness -- and that's where advertising flops and social applications succeed.
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