LittleEngine

In a recent trip to the Bay Area, it was amazing to see so much diversity. Truly amazing. Different generations, languages, expertise’s, offerings and personalities can be found on the same street corner alone. A city block offers more of the same, and a neighborhood is like a cultural kaleidoscope. I don’t know about you, but there’s something about a small business that makes it so inviting to experience. There’s a story behind each one, and I want to know the story.

If Small Bu...

more

In a recent trip to the Bay Area, it was amazing to see so much diversity. Truly amazing. Different generations, languages, expertise’s, offerings and personalities can be found on the same street corner alone. A city block offers more of the same, and a neighborhood is like a cultural kaleidoscope. I don’t know about you, but there’s something about a small business that makes it so inviting to experience. There’s a story behind each one, and I want to know the story.

If Small Business seeks an advantage over bigger competitors, it’s your story. If your customers get to know you better, they will come back and tell their friends to come too. How’d you even think of starting a business? How did you get it going? Did you borrow from Peter to pay Paul? How much blood, sweat and tears went in? Do you have pictures of your biz when it first started or was under construction?

I visited a Thai restaurant and they had a photo album of the “early days”. It was great to flip through and see how far they had come. Point being, don’t be afraid to tell your story. Your customers will feel like part of the family and by extremely loyal.

less